A few years ago, people may have speculated that the print world would become archaic, serving little purpose in a digitally-driven age. Brochures, flyers and post cards seemed a thing headed for the past. These critics, however, may not have realized that physical products could still offer a valuable resource to businesses, online and box stores. In fact, combining both the online market and the mail might provide companies with additional exposure, hopefully creating a larger clientele. Here are two reasons to stick with material ads.
Leave an Imprint
The tangible ad could end up in the trash; however, something about holding it for just a second may leave an impression on the potential customer. People do have an instinct to touch. As children, you learned about surroundings by seeing what was there and then running your fingers on it to know it existed. Similar to early education lessons, print material offers a very realistic experience. Touching the paper develops connections, perhaps enhancing memory. The next time someone needs a service, pictures of the advertisement may just crop back up again.
Make It Custom
Online media allows for video and humor, but print allows for companies to foster a sense of identity. Do you want to design a product that has crazy fonts, places for names, a unique purpose? The concrete object can do that. Design a company mug. Create coasters. Offer something as a keepsake. Customers might use it, providing additional advertisement to you and remembering to call when services are needed. When going this route, locate businesses with expertise in marketing and printing. Then, ensure that they have a variety of plastic blades for the machines, providing a professional look and design.
When something new comes along, it’s tempting to toss the old and grab a hold of the future. Balance, though, is key, so consider blending your marketing online and with print products.